How We Help CEOs Increase Profitability & ROIC
We’ll increase your profitability comprehensively, and for the long term, tracking rigorous metrics, such as ROIC (Return on Invested Capital).

We Help You Focus Where Impact Matters Most
There’s no shortage of initiatives you could pursue; our expertise is pinpointing the few that will strengthen your company most—and making sure they succeed.
Craft Profitable Strategies
We craft and execute a battle-tested plan that drives higher margins.
- We craft a long-term plan that defines where, why, and how you will advance over the next 3, 5, 10, and 20 years.
- We research which markets offer the highest profitability for your business and under what conditions.
- We decide which markets to enter, how to win in them, which to avoid, and which to exit.
- We design a coherent Activity System that secures lasting differentiation, attracts ideal customers, and sustains premium margins.
- We spell out what to stop doing, because giving things up is part of every sound strategy.
- We calculate which investments create value and which do not.
- We guide the transformation that makes your company markedly stronger today and in the future.
- We cascade long-term goals into actionable annual, quarterly, monthly, and weekly plans.
- We implement practical OKR or Balanced Scorecard systems, adapted for mid-market agility.
- We keep you focused on the initiatives that matter most.
Strategic Differentiation
We’ll set you apart from rivals, giving buyers clear reasons to choose—and pay for—your edge.
- We create competitive advantages your rivals cannot easily copy.
- We design legal, structural, and brand moats to protect those advantages for as long as possible.
- We help you innovate products and services customers will pay a premium for.
- We define your positioning, value proposition, core message, brand promises, and emotional selling points, then embed them into every touchpoint.
- We craft compelling names for your company or products that anchor memorability and trademark strength.
- We establish a science-based branding culture that guides every decision.
- We will devise and implement ways to differentiate every aspect of your business from competitors.
- We map where and how to communicate your advantages so the right buyers notice first.
- We align processes and behaviours across the organisation so the entire company lives the brand.
- We build brand architecture that supports margins 20–30 % above the market average, regardless of price tier.
Lead with AI and Digital
We craft and execute a battle-tested plan that drives higher margins.
- We craft a long-term plan that defines where, why, and how you will advance over the next 3, 5, 10, and 20 years.
- We research which markets offer the highest profitability for your business and under what conditions.
- We decide which markets to enter, how to win in them, which to avoid, and which to exit.
- We design a coherent Activity System that secures lasting differentiation, attracts ideal customers, and sustains premium margins.
- We spell out what to stop doing, because giving things up is part of every sound strategy.
- We calculate which investments create value and which do not.
- We guide the transformation that makes your company markedly stronger today and in the future.
- We cascade long-term goals into actionable annual, quarterly, monthly, and weekly plans.
- We implement practical OKR or Balanced Scorecard systems, adapted for mid-market agility.
- We keep you focused on the initiatives that matter most.
Implement Profit-First Pricing
We craft and execute a battle-tested plan that drives higher margins.
- We craft a long-term plan that defines where, why, and how you will advance over the next 3, 5, 10, and 20 years.
- We research which markets offer the highest profitability for your business and under what conditions.
- We decide which markets to enter, how to win in them, which to avoid, and which to exit.
- We design a coherent Activity System that secures lasting differentiation, attracts ideal customers, and sustains premium margins.
- We spell out what to stop doing, because giving things up is part of every sound strategy.
- We calculate which investments create value and which do not.
- We guide the transformation that makes your company markedly stronger today and in the future.
- We cascade long-term goals into actionable annual, quarterly, monthly, and weekly plans.
- We implement practical OKR or Balanced Scorecard systems, adapted for mid-market agility.
- We keep you focused on the initiatives that matter most.
Make Smarter Decisions
We craft and execute a battle-tested plan that drives higher margins.
- We craft a long-term plan that defines where, why, and how you will advance over the next 3, 5, 10, and 20 years.
- We research which markets offer the highest profitability for your business and under what conditions.
- We decide which markets to enter, how to win in them, which to avoid, and which to exit.
- We design a coherent Activity System that secures lasting differentiation, attracts ideal customers, and sustains premium margins.
- We spell out what to stop doing, because giving things up is part of every sound strategy.
- We calculate which investments create value and which do not.
- We guide the transformation that makes your company markedly stronger today and in the future.
- We cascade long-term goals into actionable annual, quarterly, monthly, and weekly plans.
- We implement practical OKR or Balanced Scorecard systems, adapted for mid-market agility.
- We keep you focused on the initiatives that matter most.
Ready to Strengthen Your Company?
Schedule your free, no-obligation strategy call with Robert A. Le Veneur, our Founder & Managing Partner.
We serve only seven clients per month—claim one of the limited slots before capacity is full.
Lead Smarter—Weekly
Every week, 21,545 leaders rely on our newsletter for actionable insights that strengthen their companies.
Read what others already trust.