How We Help CEOs Increase Profitability & ROIC

We’ll increase your profitability comprehensively, and for the long term, tracking rigorous metrics, such as ROIC (Return on Invested Capital).

Explore our services

We Help You Focus Where Impact Matters Most

There’s no shortage of initiatives you could pursue; our expertise is pinpointing the few that will strengthen your company most—and making sure they succeed.

Craft Profitable Strategies

We craft and execute a battle-tested plan that drives higher margins.

  • We craft a long-term plan that defines where, why, and how you will advance over the next 3, 5, 10, and 20 years.
  • We research which markets offer the highest profitability for your business and under what conditions.
  • We decide which markets to enter, how to win in them, which to avoid, and which to exit.
  • We design a coherent Activity System that secures lasting differentiation, attracts ideal customers, and sustains premium margins.
  • We spell out what to stop doing, because giving things up is part of every sound strategy.
  • We calculate which investments create value and which do not.
  • We guide the transformation that makes your company markedly stronger today and in the future.
  • We cascade long-term goals into actionable annual, quarterly, monthly, and weekly plans.
  • We implement practical OKR or Balanced Scorecard systems, adapted for mid-market agility.
  • We keep you focused on the initiatives that matter most.
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Strategic Differentiation

We’ll set you apart from rivals, giving buyers clear reasons to choose—and pay for—your edge.

  • We create competitive advantages your rivals cannot easily copy.
  • We design legal, structural, and brand moats to protect those advantages for as long as possible.
  • We help you innovate products and services customers will pay a premium for.
  • We define your positioning, value proposition, core message, brand promises, and emotional selling points, then embed them into every touchpoint.
  • We craft compelling names for your company or products that anchor memorability and trademark strength.
  • We establish a science-based branding culture that guides every decision.
  • We will devise and implement ways to differentiate every aspect of your business from competitors.
  • We map where and how to communicate your advantages so the right buyers notice first.
  • We align processes and behaviours across the organisation so the entire company lives the brand.
  • We build brand architecture that supports margins 20–30 % above the market average, regardless of price tier.
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Lead with AI and Digital

How we help you win in the AI era:

  • We view digitization and automation—including AI—through a business lens. We tell you what is a priority, what is unnecessary, and when higher profitability comes from using existing technology better rather than buying something new and expensive.
  • For us, digitization and AI are primarily about people, not technology. We put extreme emphasis on adoption and value creation: the tools must be used, and they must raise enterprise value. When selecting technology, we therefore examine in depth how to ensure the organization will adopt, and actually use, what we implement.
  • First, we map your processes.
  • This reveals where you can save, and more importantly, where to build competitive advantages, increase customer value, and ultimately raise profit.
  • We focus on long-term profitability. An AI chatbot or automated handling can sometimes cut costs, but it can also deter customers.
  • We prioritize deployments by where the product of profit impact × ease of implementation is highest.
  • Typical first-wave areas include accounting, finance, and reporting; advanced pricing; CRM; product development (end-to-end workflow); marketing automation; document and knowledge sharing; management dashboards; and website production.
  • After gathering data from process mapping and your requirements, we align on the real system requirements. With 20+ years of IT implementation experience, we know which requests unnecessarily inflate costs and extend timelines.
  • We then recommend options. We are strictly vendor-neutral—no commissions, no kickbacks—so you can fully trust our guidance.
  • We advise avoiding vendors that offer only one solution; it is unlikely to be the best fit for you.
  • In the final recommendation, we propose one to three technologies.
  • Before the contract is signed, we negotiate with the vendor to secure lower pricing and better terms, and we review the agreement from an IT standpoint. Clients typically save 10–30 % off standard prices.
  • Some technologies we implement ourselves; in other cases, we supervise the implementation.
  • Our goal is not “technology installed,” but technology widely adopted by employees to increase company value and create durable competitive advantage.
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Implement Profit-First Pricing

Our science-based methods typically increase EBIT margin by 2–7 percentage points, and in some cases by up to 10%.

  • We link pricing directly to your overall business strategy.
  • We map how you currently set prices and discounts, and the market context you compete in.
  • Even at this stage, we run quick diagnostics that show how to raise EBIT, and EBIT margin; early moves often deliver immediate profit uplift.
  • We identify margin leakage—price-waterfall hygiene, costing, poorly structured supplier contracts, lack of pricing insight, logistics, and more.
  • We determine how to raise perceived customer value; when value rises, price can follow.
  • We design and pilot breakthrough pricing models you can deploy among the first in Europe.
  • Software comes later—typically after 4–7 months—once needs are rigorously defined; we avoid premature tool implementations.
  • We implement methods for calculating and presenting prices and discounts, and set clear rules for if, when, and how much to discount.
  • We review, and if needed, redesign your loyalty program; most destroy value or fail to generate incremental profit.
  • We refine price lists and price display across channels.
  • Most importantly, we do not stop at recommendations; we stay through implementation until EBIT, and EBIT margin, increase.
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Uncover Hidden Profits

Because we understand corporate margins in depth, we can lift margins by double-digit percentages. We also implement reporting that sharpens executives’ understanding and speeds decision-making.

  • We begin with a thorough review of your financial operations.
  • We analyse how each asset contributes to long-term profitability.
  • There is no single metric for every asset type; we assess costs through multiple lenses—quantitative analysis and structured qualitative discussion.
  • Wherever feasible, we calculate the long-term return for each material expense.
  • For assets that cannot be strictly measured by financial metrics alone, we run disciplined discussions and financial simulations.
  • Clients typically save ~20 % in costs. We are prepared to make tough calls: retire products and lines, close branches, resize teams, terminate unfavorable supplier contracts, optimise footprint, and maximise asset utilisation.
  • We do not apply a one-size-fits-all playbook. Sometimes outsourcing is optimal; in other cases, insourcing restores control and value.
  • We implement advanced financial methods that improve both margins and cash flow.
  • We avoid financial “tricks” that don’t make sense; our improvements are realistic—better cash flow, and higher margins.
  • In reporting, we first determine which data and insights are genuinely useful, then design the reporting around those needs.
  • We are strictly vendor-neutral. We don’t push a single ERP or BI tool. Because we know these platforms well, we recommend only after we understand your business—so the tool truly fits.

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Make Smarter Decisions

Sometimes CEOs—or entire boards—need the perspective, information, experience, and network of another seasoned entrepreneur. That’s why leaders hire Robert A. Le Veneur. With him, they discuss questions such as:

  • How do we differentiate from competitors—and keep creating new advantages?
  • Which high-margin product should we launch, and which customer segment is most profitable?
  • Which markets should we enter, exit, or create?
  • How do we build a strong, coherent strategy—and actually execute it?
  • How should we plan—cascading long-term goals into annual, quarterly, and weekly execution?
  • Are we growing too fast?
  • Should we invest in X? Does it make sense to maintain product Y?
  • Where should we invest (products, segments, markets), and where should we harvest?
  • How will competitors respond, and what are they planning?
  • What are global best practices in our industry?
  • Where can we find the right suppliers?
  • When should we bypass intermediaries and sell direct—and when should we use them?
  • How do we negotiate with intermediaries and suppliers to achieve the lowest total cost?
  • What should we do differently?
  • What is the right value proposition, and how should we design the value chain?
  • How do we profit from economies of scale?
  • Is our business plan feasible—and at least 80% likely to be profitable?
  • Where are the weaknesses in our plan?

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Ready to Strengthen Your Company?

Schedule your free, no-obligation strategy call with Robert A. Le Veneur, our Founder & Managing Partner.

We serve only seven clients per month—claim one of the limited slots before capacity is full.

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